Rotherham Hospice to Feature on Rotherham United’s Centenary Shirt Thanks to Diamond Partners
We’re incredibly proud to announce that Rotherham Hospice will appear on the front of Rotherham United’s official 2025/26 shirts, as part of a landmark charity partnership during the club’s Centenary season.
This special edition Rotherham United Centenary shirt will carry our refreshed Hospice logo across all three kits, bringing national visibility to the work we do right here in the local community.
Celebrating 100 Years of the Millers – and 30 Years of the Hospice
As Rotherham United celebrates its 100th anniversary, we’ll be marking our own major milestone – 30 years of providing specialist end of life care in Rotherham.
To be selected as the charity to front the Millers’ Centenary kit is a powerful show of unity – a coming together of two local institutions that have been part of this community for generations.
We’re deeply thankful to AESSEAL, Hughie Construction, IPM Group, Mears Group, SteelPhalt and TMG Mortgage Network, whose generosity has made this possible through the club’s Diamond Partnership programme.
Charity Shirt Sponsorship with Real Impact
Being featured on the Rotherham United home, away and third shirts isn’t just about visibility – it’s about community impact. Every time these kits are worn, they raise awareness of the growing need for support at Rotherham Hospice.
We now require over £10 million a year to keep our care going – and around £6 million of that must come from charitable donations. This platform will help amplify our voice at a time when it’s never been more vital.
Two Local Legends. One Mission.
Quote from
Rotherham United
“To be able to continue the Diamond Partnership into the club’s historic Centenary Year and for a third consecutive season is both a huge honour and a great privilege. Not only does it speak volumes of the continued selflessness of those businesses involved, it also facilitates a fantastic opportunity for our kits – which we hope will be remembered for many years to come – to proudly sport the branding of a local charity close to our hearts.
“While there were numerous worthwhile causes in the Rotherham region which were considered to feature on the front of our shirts during this milestone campaign, it became clear after canvassing the opinion of the Diamond Partners that the Rotherham Hospice and everything they do for our community made them the ideal candidates for a year in which we will celebrate all of the aspects of this town and the people within it that make it so special.
“The Rotherham Hospice is also a fitting metaphor for the football club in this, it’s 100th season, in that, they have shown fantastic resilience to overcome the challenges posed to them each year in terms of the funds they need to raise to continue to operate and are a cornerstone of our local community.
“Our eternal gratitude is this year extended to AESSEAL, Hughie Construction, IPM Group, Mears Group, Steelphalt and TMG Mortgage Network. Without them, this amazing gesture which provides a local charity with such an impactful opportunity over the course of a year simply would not be possible.
“We recognise that our Centenary Year Diamond Partnership represents a real opportunity in respect of fundraising for the Rotherham Hospice, which now needs £10 million per annum to stay open, £6 million of which is through charitable donations. It is clear that their work has touched the lives of many of our supporters and you only need to look at the Memory Walk taking place here at AESSEAL New York Stadium on Saturday and the recent Millermen fundraiser to see just how firmly Millers fans get behind this amazing cause.”
Quote from
Rotherham Hospice
“It is a huge honour for Rotherham Hospice to feature once again on the front of Rotherham United’s shirts, especially in such a landmark year. As the club celebrates its centenary and we mark 30 years of compassionate care in our community, this partnership is more meaningful than ever.
To see our new logo and refreshed identity proudly displayed on the shirt is a powerful symbol of progress, pride, and partnership. We’re incredibly thankful to the local businesses whose generosity has made this possible, and to Rotherham United for choosing us – two local institutions side by side.
This moment isn’t just about visibility, it’s about unity. It’s about Rotherham coming together to support its club and its Hospice, and to ensure our care can continue for the next 30 years and beyond.”
Join the Movement
The 2025/26 Rotherham United shirt sponsorship isn’t just about football – it’s a bold reminder of what happens when Rotherham pulls together.
As our logo takes to the pitch at the AESSEAL New York Stadium and beyond, we hope it brings attention to the work we do every day: easing the physical and emotional pain of death and dying in our town.
Support Rotherham Hospice today. Help us add more life to every day.
