Allie Dransfield appointed Ambassador for Rotherham Hospice
Rotherham Hospice is delighted to announce the appointment of Allie Dransfield as an official Ambassador, bringing her passion for the town and decades of communications expertise to the charity’s growing ambassador group.
Born and raised in Rotherham, Allie’s connection to the hospice runs deep. From fundraising as a young dancer in annual shows organised by her dance teacher, Miss Wendy Hewitt, to supporting the hospice lottery through her family, the charity has always been part of her life.
More recently, that connection became personal.
After her best friend’s mum received end of life care at Rotherham Hospice, Allie saw first-hand the difference the team makes to families at the most difficult time.
“She came to stay at the hospice and very sadly passed away there, but the care she and her family received was outstanding,” Allie shared. The hospice truly is an incredible place.”
Since then, Allie and her friends have continued to fundraise in Debbie’s memory, keeping her legacy alive while supporting other local families facing terminal illness.
A voice for hope
For Allie, the hospice represents something powerful within the community.
“It means hope,” she said. “When people come to the hospice, whether for respite or end of life care, there isn’t always much hope left. But this place offers light. It offers comfort, strength and reassurance at a time that can feel incredibly bleak.”
As Ambassador, Allie hopes to use both her voice and professional expertise to amplify the hospice’s work.
“I want to shine a spotlight on everything the hospice does – to shout about it from the rooftops. Whether that’s encouraging corporate support, individual giving or fundraising, I want to help grow the audience and raise as much money as possible.”
Communications expertise with a local heart
Allie is head of agency at Chapter II – a leading PR, marketing, design and videography agency based in Sheffield.
Having joined the agency in 2005 as a junior account executive after graduating in media studies and print journalism, Allie now leads the business after more than 20 years of service. Allie brings extensive experience in all aspects of communications – expertise she is keen to share in support of the hospice’s mission.
Reflecting on her new role, Allie said:
“I am truly honoured to become an ambassador. As someone born and raised in the town, and a long-standing supporter of the hospice, this charity means a great deal to me personally.
Having seen first-hand the incredible difference the hospice makes within our community, I am proud to use my voice to help raise awareness, champion its fundraising efforts, and ensure it can continue delivering its vital work across Rotherham for generations to come.”
With strong local roots and a lifelong connection to the hospice, Allie’s appointment strengthens Rotherham Hospice’s commitment to community advocacy, helping us add more life to every day for people facing terminal illness across our town.
About Rotherham Hospice
As an independent charity, Rotherham Hospice relies on community support to continue providing personalised, compassionate end of life care.
It costs £10.2 million each year to run our services. Just 37% of that is funded, meaning we must raise £6.6 million every year to continue supporting local people.
We care for more than 2,100 patients and their families annually — a number that continues to grow as our population increases and demand for end of life care rises.
With strong advocacy, committed partners and the backing of our community, we can continue to meet that demand and add more life to every day for everyone facing terminal illness in Rotherham.
For more information about supporting Rotherham Hospice, visit: rotherhamhospice.org.uk
